Meet The Founder
Fasna Faizel
Fasna Faizel is the founder of RUWI, a contemporary abaya brand inspired by timeless elegance and modern modest fashion.
Born in Kerala, India, Fasna began her entrepreneurial journey at the age of 24, driven by a strong passion to become a successful woman entrepreneur. With a vision to create abayas that combine sophistication, comfort, and confidence, she launched RUWI to celebrate women who embrace both style and modesty.
"Through RUWI, Fasna continues to turn her passion into purpose, creating collections that empower women to express themselves with elegance every day."
"Her mission is to build more than a fashion brand—she hopes to inspire women to pursue their dreams with confidence."
offering thoughtfully designed pieces that reflect grace, quality, and individuality.
Embrace Timeless Indulgence
Explore thoughtfully designed modest wear reflecting modern grace, heritage craft, and individual style.